Ojai 7,8

7, 8

Maeda is correct when he says emotion is "the stuff Art's made of". As designers we cannot design without this in mind. Almost all the decious we make are based are based on some emptive quality. How does it make us feel? How does it make the people we care for feel? I can understand Maeda's mother's need to embellish and personalize. Personalizing has become very integral part of ownership. My ipod is engraved with the message "Ojai, don't wash me this time" and do feel a stronger sense of ownership and identity, even though I'm not into the embellished iPod cases. These items become so regular in life is no wonder people would choose to personalize.

Trust is definitely an important factor. Of all the laws we have come across so far, I think they collectively lead to this one. In order for a design to be successful, there must be a level of security for the user. A sense of security will lead to a much more lasting relationship. If you think about it, there are many gadgets in our lives that are integral. A computer, cellphone, car are a few. If these items fail on us, it's likely that we'll experience loss.

Maeda also discusses the undu button a reactions towards. I think the undo button is awesome and it's too bad I cant use it when working traditionally. The ability to undo definitely allows creatives to experiment and work fearlessly. Theres a certain sporadic quality that is lost, but in world were precision is important, the undo key is a much needed tool.