Ojai: Maeda 1 & 2 Response

Maeda's first law of reduction is definitely something we see often in our culture. The idea is very evident in the ipod, but also evident in other Apple products. iMAcs now come without a tower and have no buttons on the front. I wasn't sure how to turn one on on my first encounter. The keyboard is cropped to leave just enough space for the keys; it doesn't even feature an apple logo; It doesn't need one, the sleek simple design screams apple. I laughed at the idea of pitying something small and simple but it is true. I remember how amazed I was when I heard Ipod Nano's would now play video. Video was a definitive distinction between iPod Nanos and and iPod Classics for a while. It was as if the Nano was just too small to have such a capability and I accepted that fact. Suddenly, the feature was added and I felt as if the Nano was now everything you could want in and ipod - Small, lots of space and the ability to play video.

Organization is highly important and is something I think all designers should always gravitate to. It should be a second nature solution. Its a process that allows easier understanding and comparison.